Another Day 34

I am here not to declare war against anything, but I am pissed off like seriously. How would you feel when someone try to convince your girl friend to break up with her boy friend? I mean what kind of friend are you? Try to put yourself in my shoe when you get that from others and Hey Jovian or whatever its called! I exist as I am, but I don't get it why you want to make things complicated! Everytime I hear your name from my girl friend, I told myself to forgive and forget. Perhaps I did not make enough noise but it doesn't mean I'm Dumb, I just couldn't give myself a reason to hate you LOL. I'm not like angel gracing the lines singing 'hallelujah' type of person. We are still young and we all make mistakes, can't you just pull off the high contrast glasses to judge a people. First two temptations failed, and I've learnt my lesson. But if you're here to ruin my relationship, please make it personal do call me and talk it like a man, stop psycho-ing my girl friend and She's not comfortable with everything you did and that is so not gentlemen. I'm pleasant to accept if you'd like to make a new friend and not add a foe.

For Exam!!

Firstly, client’s brief is the core of the account management whereby when a client meets with an account servicing person the client is supposed to provide detailed information of a few particular parts in order to come out with a campaign at the end of the day to grow the brand. The few particular detailed information that a client has to provide is ;

1) Background information - of the company and product
2) Objectives - marketing and IMC objectives to achieve
3) Target affiliation group - understanding the target consumers based on demographics & psychographics.
4) Current consumer perception - Consumer’s perception of the current product/brand
5) Desired consumer perception - what we want the consumers to feel/ perceive
6) Positioning - Unique selling point of the current product/ brand
7) Campaign Idea - Strategy of the campaign and execution
8) Medium - Types of media/ channels used ATL/ BTL advertising (traditional & new)
9) Timeline - When will it be the dateline to conduct campaign
10) Budget - Amount which is given by client to conduct a campaign for either advertising/ marketing purposes.

By obtaining these information from the client, the person in charge can be able to create a creative “brief” in whereby it provides information for the art directors to plan out an idea or concept in creating final artwork either for print advertisements, radio advertising, TV commercials and others.

Secondly, the “creative brief” is a summary of the clients brief whereby it includes information of a client’s brief in less than two pages or preferably 1 page. The creative team is meant for creating a simplified model in where the creative tam is able to absorb/ understand what is necessary based on client’s request in a less complicated form. Therefore, the creative brief answers the question of how the advertising campaign is going to be like as according to client’s brief. After that, Account servicing person need to write a contact report within 48 hours and send a copy to client as legal document.

Apart from that, a “media brief” is also needed whereby it consists of the campaign idea of the client. What the brief is used for is that it gives the media planners the upper-hand information for strategic thinking when choosing particular media channels to advertise the campaign idea or also give better suggestions on which other media channels which can be put to focus.

Lastly, the “IMC brief” which is a summary of client’s request on integrated campaign in whereby it fully utilizes as many IMC tools as possible. Usually a “360 brief” is compiled more or less the same like a client’s brief but however it is more focused on the execution of the campaign idea. Tools like public relations, advertising, direct marketing and sales promotions are frequently used as requested by clients.

Another Day 33

She waited for me so long, until the old grandfather clock that time forgot.
Endlessly she said, with a tremendous red heart she graped me back from the
midst of silver and cold. Yes indeed, she has the best imperfections that
others don't have, probably the best I've ever met. Perhaps she's not perfect
as in doing housework, cooking meals, or maybe persuading partner but she
has the attitude that keeps her stepping in front, learning, listening,
and also being a good girl friend. "No body's perfect" is haunting me for
quite some time, I've learnt how to let go what's not important in a
relationship and pick up what's good in life. So it was fun, I have a good
past life and that's what made me standing on the top today. And here is
December, I named this blog after her because this love like winter, no more
running in circle, just you and me, together from years before until the years
after before the end approach. Whisper me, I would love to... Clearly I remember
Han Ling, how I being called with a soft spoken voice. I heart you Mel!!
I will take you back to the start when we first met under the stars.

Another Day 32

Emerge! When I said it I mean it and did it because I need it.
Do you believe that success is a combination of talent and hardwork?
Ps. Kong teachings throughout the whole weekend really blow up my mind,
like seriously. It was a great experience also a good time to put on hold
my pending jobs and spend the rest weekend with my church members and God.
I've realized things are not easy to be done when you say it without
taking action. I told myself "hanling you got to be a doer, in future
you going to be a great person out there serving God, helping people,
and contribute something to the publics. " So from now onwards, I will
start purchase more books, do more meditation, observe more, and pray more.
Pray is the secret that unlock everything. When was the last time you said
a prayer? probably none of you could remember. So start practise it today
and repent before the end of the world. On the other hand, I have been busy
working my assignments. In the midst of rushing, I hate other people make
things complicated like postponed meetings, late, and giving out unrealistic
ideas and comments. I mean a leader should give a good impression to his/her
members so that others can put trust on you. So I would like to encourage all
the leaders to buck up.