Another Day 36( Stereotype against Africans in Malaysia)

I recall when I was told of a story, it relates to prejudice or a assimilated conception with image invested with special meaning and held in common by members of a group which is called stereotypes. Stereotypes have been existed on this earth thousands years ago and it takes the same amount of time to reflect stereotypes and an ancient mummy. It happens when People reflect their ideas towards someone or groups of people who are different from them. A stereotype can be something to incorporate single word/ phrase or a combinination of words and images. Normally the image is easily understood by others who have the same opinion. Stereotypes can be positive and negative but mostly it tends to make us feel special when someone is being stereotyped.

Malaysia expanded its education sector to students from foreign countries in the early 2000's. The main target was the African students. The universities and colleges targeted the middle income families in African countries and the response for recruiting students was good. The universities and colleges even came out with many campaigns to attract foreign students. As a result of the campaigns, there are more than 4000 students applied the courses that being introduced by the universities and colleges in Malaysia and the numbers still increasing up until today. The main factors that pulled so many foreign students to study in Malaysia because of cheaper tuition fees, living expenses, friendly citizens and many choices of food and beverages.

Due to this, it has become an issue that people who live in Malaysia started paying attention concerning about increased of crime rate. Citizen in Malaysia often addressed the African students as an uncivilized human being, a fierce, brutal, or cruel person with amazing strength and not caring about right and wrong. In the age of modern media technology, Stereotyping through media has reached an apex. The media gives people the negative views of their lifestyle. Besides that, the media plays an important role on telling the truth to every corner in this world, examples like the reporter, movie maker, game maker, internet, and etc. Many of reporters sacrificed themselves to travel to somewhere far in order to get the truth so that the people get the revealed truth. But one of the reporter was killed in Nigeria during a riot and it leaves people a bad impression towards this country, many of the countries in Africa was ruled by the military and the main reason because they are black skin, they cannot control themselves; they rape and kill like what movies have shown. The movie maker made a lot of war movies like tears of sun and etc. The movie described how awful the people who live in Africa are due to economy crisis, high unemployment rate and poor management within the country. They raped/killed their people for no reason in order to conquer the area which does not belong to them. Games like Grand Thief Auto, The Godfather are the favorite games in United States of America, and it was banned in Malaysia for selling it because it contains of many unhealthy activities and it might affect the youngsters in Malaysia. The games often pictured the black people as the main character and the only thing that he does is rob, gangster, drug smuggling, rape and they earn dirty money. Through this, People have made their conclusion indirectly in their mind that they are harmful although they never been through it before. It has threatened the safety of citizen in Malaysia especially those who live in cities because the African brothers might jump out of nowhere and rape or kill them. All of this has happened before and I strongly believe this is the factor that caused citizen living in afraid. Cases like Nigerian Men Wanted for Murder of Two Women and caused Children Traumatized, Nigerian students found dead in Malaysia due to drug overdose, Nigerians are scammers, Three-year-old child raped, abused and sodomized, and Nigerian student become drug smuggler and etc.

People only believe the truths that they have seen or they have experienced it. But people will also jump direct to conclusion without further analyzing, example, when a Chinese/Malay/Indian kills someone, the people ask, “Why did he do it?” But when a black man kills someone they never ask why. Cause they already know: because he is black.

People see things on television but never experience it, if they willing to be on ground to see things themselves or to adapt the environment and it would be a whole new experience. The best thing is to approach them, learn their culture but it does not mean people have to behave like one of them just for the sake of gaining recognition among them. Communication is the best tool to use for building a relationship; many of the citizens in Malaysia could not speak fluent English same goes with the Africans and it creates a big gap between them. If they could break the gap and try to speak to one and another, I believe the scenario will not be as worse as before. Cultural mandate is the powerful thing for every one of us for reaching out different people from different countries and cultures. Humans are gifted the talent to think whereas the animals cannot, this is the fact that we can understand, analyze and judge something consciously. If the stereotype against the Africans in Malaysia still going on and on, then Malaysia should not have opened up the tourism for foreigners but to keep it themselves.

In conclusion, without knowing it, anyone is possible to be one's own enemy. Therefore, the interactions with each other play an important role in order to understand both verbally or literally. Today, every speech that we made may seem harmless, yet it affects the way we approach others as well as to the society in which we exist. There are many choices and the choice is up for us. Through this, everyone can go further without borders and the perception towards someone can be changed.

Another Day 35[Contradiction]

That was then, this is now. As an Asian, I'm proud with my people not because they look alike but there are something we should feel 'Big' sometimes. We often seen conservative,short,coward,arrogant,NO speak English, and etc. We are madly offended by those who makes these Prophecies, Yet how do we differentiate if the only way is through categorization? Look at us, The two largest populations in this beautiful polluted land, the Indian and Chinese who contributes Nasi , Tenaga, pengetahuan, tarian, tatasusila, etika,and so much more for the past few decades. I have no doubt that one day, one of these populations are going to takeover everything because they are coming up like freaking fast. Btw, I'm on the neutral side, I like steak, beacon, sausages and western countries, They seem to be stronger than any other countries. They even have bigger brother than the Asian ): Indeed and it was true enough to say yes, the most powerful thing they are good in is imitate culture. Don't trust me? Try to see U.S, what can you find on their books of history, Nothing. Besides that, their children are raised to be independent and sometimes they won't call their parent 'Mum' and 'Dad' but this, HEY MICHAEL! F*ck off and get out of my room! Maybe you don't often see this in movies but it does happen there. Back to Asian and how they are being raised, They are taught to respect their parents especially father for being the head of the family and this apply to generation after generation.

Another Day 34

I am here not to declare war against anything, but I am pissed off like seriously. How would you feel when someone try to convince your girl friend to break up with her boy friend? I mean what kind of friend are you? Try to put yourself in my shoe when you get that from others and Hey Jovian or whatever its called! I exist as I am, but I don't get it why you want to make things complicated! Everytime I hear your name from my girl friend, I told myself to forgive and forget. Perhaps I did not make enough noise but it doesn't mean I'm Dumb, I just couldn't give myself a reason to hate you LOL. I'm not like angel gracing the lines singing 'hallelujah' type of person. We are still young and we all make mistakes, can't you just pull off the high contrast glasses to judge a people. First two temptations failed, and I've learnt my lesson. But if you're here to ruin my relationship, please make it personal do call me and talk it like a man, stop psycho-ing my girl friend and She's not comfortable with everything you did and that is so not gentlemen. I'm pleasant to accept if you'd like to make a new friend and not add a foe.

For Exam!!

Firstly, client’s brief is the core of the account management whereby when a client meets with an account servicing person the client is supposed to provide detailed information of a few particular parts in order to come out with a campaign at the end of the day to grow the brand. The few particular detailed information that a client has to provide is ;

1) Background information - of the company and product
2) Objectives - marketing and IMC objectives to achieve
3) Target affiliation group - understanding the target consumers based on demographics & psychographics.
4) Current consumer perception - Consumer’s perception of the current product/brand
5) Desired consumer perception - what we want the consumers to feel/ perceive
6) Positioning - Unique selling point of the current product/ brand
7) Campaign Idea - Strategy of the campaign and execution
8) Medium - Types of media/ channels used ATL/ BTL advertising (traditional & new)
9) Timeline - When will it be the dateline to conduct campaign
10) Budget - Amount which is given by client to conduct a campaign for either advertising/ marketing purposes.

By obtaining these information from the client, the person in charge can be able to create a creative “brief” in whereby it provides information for the art directors to plan out an idea or concept in creating final artwork either for print advertisements, radio advertising, TV commercials and others.

Secondly, the “creative brief” is a summary of the clients brief whereby it includes information of a client’s brief in less than two pages or preferably 1 page. The creative team is meant for creating a simplified model in where the creative tam is able to absorb/ understand what is necessary based on client’s request in a less complicated form. Therefore, the creative brief answers the question of how the advertising campaign is going to be like as according to client’s brief. After that, Account servicing person need to write a contact report within 48 hours and send a copy to client as legal document.

Apart from that, a “media brief” is also needed whereby it consists of the campaign idea of the client. What the brief is used for is that it gives the media planners the upper-hand information for strategic thinking when choosing particular media channels to advertise the campaign idea or also give better suggestions on which other media channels which can be put to focus.

Lastly, the “IMC brief” which is a summary of client’s request on integrated campaign in whereby it fully utilizes as many IMC tools as possible. Usually a “360 brief” is compiled more or less the same like a client’s brief but however it is more focused on the execution of the campaign idea. Tools like public relations, advertising, direct marketing and sales promotions are frequently used as requested by clients.